Introduction
Customer Support at the Core of Brand
The primary goal of customer support is to ensure customer satisfaction and enhance the overall customer experience. In today's ever-evolving business landscape, customer support has emerged as a pivotal driver of success. It has become an integral part of other business functions, including marketing, sales, operations, and product development.
What this means is that building the customer support operations right could give you a lot of opportunities for your brand to grow. It can result in more sales, more retention, more brand affinity, and more customer success.
